Want better email revenue? Send late at night or on the weekend
Experian found that emails sent between 8pm and 12am generated higher open and clickthrough rates, more transactions, larger orders, and greater revenue per email than emails sent during any other time of day—and by a significant margin.
Just as senders benefited from off times, so too did they benefit from sending on off days of the week. Opens and clickthroughs were highest on Saturdays and Sundays, Experian found.
Keep this in mind for your next email campaign and test what works best for your audience.
Good SEO is the outcome of a disciplined, coherent marketing & technology strategy.
Video SEO from Wistia
I like the video seo clips from Wistia. They’re to-the-point, witty, and educational at the same time. I didn’t know you needed to create a video sitemap and they seem to make it pretty easy. More traffic to my own website because of video, yes please!
26 Beautiful Landing Page Designs Critiqued with A/B Testing Tips
Another winner from Unbounce! Great real-world examples of landing pages and suggestions for improvement and a/b tests that could be run for each. I’ve got enough ideas to make changes for the rest of the year, but today I’m just going to pick 2 and implement them this week. Easier said than done, but I’ve got to start somewhere.